Winbond Electronics Enters Automotive Flash Memory Market

Winbond Electronics Enters Automotive Flash Memory Market

Serial Flash Memory Leader Applies its Design, Manufacturing Expertise to Provide

TS16949-Certified, AEC-Q100-Qualified Devices to Rapidly Expanding Market

SAN JOSE, Calif., USA – Feb. 27, 2012 --Winbond Electronics Corp., a leading global supplier of specialty memory solutions for computer, consumer and communication applications, today announced it is bringing its popular SpiFlash® Serial Flash memory technology to the rapidly expanding automotive-electronics market.  Winbond, which leads the Serial Flash market in unit sales with over 1.2 Billion devices shipped in 2011, will provide its TS16949-certified AEC-Q100-qualified Serial Flash memory devices – featuring densities from two megabits to  256 megabits -- to global equipment makers in the automotive-electronics market. According to leading market research analysts Strategic Analytics, the automotive-electronics market will be growing at a 10 percent compound annual growth rate (CAGR) for the next 5 years.


Rapid Growth Expected in Demand for Flash Memory

Demand for DRAM and Serial Flash memory devices for automobiles is expected to increase dramatically over coming decades, as infotainment, “smart” dashboards and advanced driver assistant systems (ADAS) become more common –either as options or standard equipment. At the same time, makers of automotive electronics have been steadily switching from parallel Flash to Serial Flash memories, which will play a critical role in these systems.  Additionally, the Serial Flash memory market itself has been growing significantly, from 3.1 billion units in 2010 to an anticipated 5.6 billion units in 2016, according to Web-Feet Research.

“The market as a whole is rapidly shifting to Serial Flash,” said Robin Jigour, vice president of Flash memory marketing at Winbond.  “Winbond’s market leadership in Serial Flash and unmatched manufacturing capabilities place the company in an ideal position to capitalize not just on the growing demand for such memory devices but also on this significant transition to Serial Flash underway in the automobile industry.“

“The global automotive semiconductor market is growing at 10 percent CAGR, thanks to a combination of increased electronics penetration per vehicle, the growing sophistication of system control, and emerging market production,” said Chris Webber, vice president, Global Automotive Practice, Strategic Analytics.  “In many embedded automotive electronics applications Flash memory demand is increasing due to higher processor performance plus code and data expansion.  This is creating new opportunities for memory vendors such as Winbond to apply Flash memory expertise and fabrication capabilities to this fast-growing market.”

Worldwide makers of automotive electronics are presently developing and providing car manufacturers with a wide array of components that demand a range of densities, various temperature grades, high quality and longevity -- all qualities that Winbond’s new Automotive Serial Flash products provide.  Automotive systems that are taking advantage of Serial Flash memories include: audio, telematics, navigation/GPS, media centers, digital displays, cameras, -data recorder, and safety-monitoring devices.

Winbond, an ISO/TS16949-certified semiconductor manufacturer with state-of-the-art fabrication facilities and which already provides specialty DRAM to the automotive industry, is addressing this fast-growing market’s Serial Flash memory needs with a series of industrial- and automotive-grade SpiFlash devices.  Winbond’s 90-nanometer (nm) AEC-Q100 qualified Automotive Grade 2 (-40°C~105°C) and Automotive Grade 3 (-40°C~+85°C) SpiFlash memories are available now in densities up to 128Mb. Industrial Grade Plus (-40°C~+105°C) is also available for less stringent automotive applications. A 58nm family of SpiFlash starting with densities up to 256Mb will be introduced later in 2012, as will Winbond’s 90nm parallel NOR Flash memories, also up to 256Mb. 




Industrial Grade Plus

Grade 3

Grade 2

Temperature range





Part # Example





AEC-Q100 Compliant





Change Control (PPAP)






Winbond’s automotive- and industrial-grade SpiFlash memories evolved from the company’s original Multi-I/O Serial Flash products – the first in the industry.  The company’s Quad-SPI architecture delivers more than eight times the performance of ordinary SPI Serial Flash memories and offers small erasable sectors for added flexibility. As a result of Winbond’s pioneering efforts, the popularity of Multi-I/O Serial Flash has grown significantly, and most all Serial Flash suppliers have followed Winbond’s original command set and operation.The 90nm SpiFlash family has become the industry’s most popular Flash memories, while Winbond’s next-generation 58nm Flash technology is underway. To date, Winbond has shipped more than three billion Serial Flash devices to electronic manufacturers worldwide, leveraging the low pin count, high performance, and price competitiveness of Winbond’s Quad SpiFlash.


About Winbond


Winbond Electronics Corporation is a leading global supplier of semiconductor memory solutions, headquartered in Taichung, Taiwan.  Winbond’s major products include specialty DRAM, mobile RAM, NOR Flash and graphics DRAM with revenues in 2011 of approximately 927 million US dollars. Winbond has approximately 2,000 employees worldwide, with offices in Taiwan, China, Hong Kong, Japan, and the USA.  For more information, please visit: www.winbond.com. 



SpiFlash® is a registered trademark of Winbond Electronics Corporation.  All other product names that appear in this material are for identification purposes only and are acknowledged trademarks or registered trademarks of their respective companies.



Corporate Spokesperson

James Wen

Finance Center  Vice President

TEL: 886-3-5678168 #82507

  E-mail: JWEN@winbond.com


Corporate News Liaison

Daphne Chang

Investor Relationship Dept.  Manager

TEL: 886-3-5678168 #81462

E-mail: YHCHANG7@winbond.com


Product Contact

Syed Hussain

Automotive and Industrial Flash memory marketing  Director

TEL: 1-408-5441722

E-mail: SHUssain@winbond.com


Editorial contact for Winbond Spi Flash memories

Jerry Steach

CommonGround Communications

TEL: 1-415-2229996

E-mail:  JSTEACH@commongroundcommunications.net

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